How I Learned to Stop Worrying and Love Prominent Email Unsubscribe Mechanisms

The email marketing world was abuzz recently with the news of Gmail adding an unsubscribe link next to the “from” address in emails that are viewed in its client (see below). The “company line” is that this is good for email marketers – that people who might otherwise click the “Report Spam” button will instead use this link to unsubscribe, thereby not causing a smudge on the email sender’s reputation. see the full article

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MD of Plan A Marketing Limited

Posted in Effective marketing, email marketing
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