Actionable insight from segmentation

Let’s talk about an important component of developing actionable insights from your search data; namely, segmenting your keyphrases and assets.

It might sound simple but you would be surprised— almost nobody is doing it.

Let me break it down for you. Generally:

    • In organic search, people report on the rankings and performance of individual terms and phrases in relation to content and assets
    • In paid search we look at the average position, CPC and quality score by term, campaign or ad group.
    • In analytics we talk about traffic and engagement by page or keyword. Read more

MD of Plan A Marketing Limited

Posted in analytics, Effective marketing
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