Let’s talk about an important component of developing actionable insights from your search data; namely, segmenting your keyphrases and assets.
It might sound simple but you would be surprised— almost nobody is doing it.
Let me break it down for you. Generally:
- In organic search, people report on the rankings and performance of individual terms and phrases in relation to content and assets
- In paid search we look at the average position, CPC and quality score by term, campaign or ad group.
- In analytics we talk about traffic and engagement by page or keyword. Read more