Blog Archives

Developing an email list strategy

The success of any email marketing campaign depends on the email list quality it is sent to

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Posted in analytics, Effective marketing, email marketing

The Woodland Trust

We have been working with The Woodland Trust for a little over 2 years, we have completed and implemented supporter RFV segmentation and supported the insight team on many analysis projects. Joanne Watson who heads the insight team said :

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Posted in analytics, Effective marketing, Uncategorized

Actionable insight from segmentation

Let’s talk about an important component of developing actionable insights from your search data; namely, segmenting your keyphrases and assets. It might sound simple but you would be surprised— almost nobody is doing it. Let me break it down for

Posted in analytics, Effective marketing

Developing the right segmentation strategy

Marketing isn’t getting any easier, we have at our disposal a phenomenal amount of data. We can ignore it or we can use it to make better sense of our customers through improved targeting and segmentation. 1. Think about your needs

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Posted in analytics, Effective marketing, email marketing

Why Google+ is good for business

Google+ is fast becoming the business must have At launch Google Plus was often compared to Facebook and described as a poor relation.  We all believed that it was yet another social media tool for us to broadcast to world

Posted in analytics, Effective marketing, google, PPC, SEO
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