Blog Archives

Developing an email list strategy

The success of any email marketing campaign depends on the email list quality it is sent to

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Posted in analytics, Effective marketing, email marketing

The Woodland Trust

We have been working with The Woodland Trust for a little over 2 years, we have completed and implemented supporter RFV segmentation and supported the insight team on many analysis projects. Joanne Watson who heads the insight team said :

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Posted in analytics, Effective marketing, Uncategorized

Setting up email CRM to drive the purchase journey

As CRM makes a comeback, here are five tips for setting up strong, foundational systems and data to drive and engage consumers towards e-commerce.

Posted in Effective marketing, email marketing

Actionable insight from segmentation

Let’s talk about an important component of developing actionable insights from your search data; namely, segmenting your keyphrases and assets. It might sound simple but you would be surprised— almost nobody is doing it. Let me break it down for

Posted in analytics, Effective marketing

segementation in email marketing

Segmentation simply means grouping people who are similar – similar in any way you chose. Many email marketers pour over open rates, click-through rates, and conversion rates daily, hoping for that subtle yet undeniable improvement, fretting over any drop in engagement

Posted in Effective marketing, email marketing

Tips for Designing E-mail for Google’s New Promotions Tab Grid View

Google has changed things again.  For a long time email designers have been getting to grips with designing for images switched off – once again Google changes the rules and have given us a fresh challenge.  

Posted in Effective marketing, email marketing

Developing the right segmentation strategy

Marketing isn’t getting any easier, we have at our disposal a phenomenal amount of data. We can ignore it or we can use it to make better sense of our customers through improved targeting and segmentation. 1. Think about your needs

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Posted in analytics, Effective marketing, email marketing

How I Learned to Stop Worrying and Love Prominent Email Unsubscribe Mechanisms

The email marketing world was abuzz recently with the news of Gmail adding an unsubscribe link next to the “from” address in emails that are viewed in its client (see below). The “company line” is that this is good for email marketers

Posted in Effective marketing, email marketing

Facebook fraud

If you are thinking about advertising on Facebook then have a look at this first. Evidence Facebook’s revenue is based on fake likes. Is Facebook worried that there seem to be a number of fake profiles in certain countries generating

Posted in Effective marketing, google, PPC

7 facts about responsive email

7 facts about responsive email Responsive email is more than just another marketing trend. Mobile has changed the way we consume content and it’s important as marketers that we make information easily accessible to consumers 7 facts about responsive email

Posted in Effective marketing, email marketing
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