How I Learned to Stop Worrying and Love Prominent Email Unsubscribe Mechanisms

The email marketing world was abuzz recently with the news of Gmail adding an unsubscribe link next to the “from” address in emails that are viewed in its client (see below). The “company line” is that this is good for email marketers

Posted in Effective marketing, email marketing

Facebook fraud

If you are thinking about advertising on Facebook then have a look at this first. Evidence Facebook’s revenue is based on fake likes. Is Facebook worried that there seem to be a number of fake profiles in certain countries generating

Posted in Effective marketing, google, PPC

7 facts about responsive email

7 facts about responsive email Responsive email is more than just another marketing trend. Mobile has changed the way we consume content and it’s important as marketers that we make information easily accessible to consumers 7 facts about responsive email

Posted in Effective marketing, email marketing

Do I need to broadcast responsive emails?

Effective mail marketing Responsive email design, is the practice of developing emails in a way that they user friendly regardless of which device is used to access them. Responsive email design has been growing steadily in popularity, and it’s no surprise as to why: 47%

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Posted in Effective marketing, email marketing

Most Frequently Asked Email Questions

Most Frequently Asked Email Questions What  the biggest/newest considerations or trends for the email channel this year? What value or integration do you see between email and social? Do I need to code my email using responsive design? I see a

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Why Google+ is good for business

Google+ is fast becoming the business must have At launch Google Plus was often compared to Facebook and described as a poor relation.  We all believed that it was yet another social media tool for us to broadcast to world

Posted in analytics, Effective marketing, google, PPC, SEO

Relationship between SEO and PPC

For many years agencies have been offering either PPC  (pay Per Click) or SEO (search Engine Optimisation) but seldom the two disciplines as a package.  This makes little sense because the two disciplines are very closely related. If you are

Posted in Effective marketing, PPC, SEO, Uncategorized
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