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Developing the right segmentation strategy

Marketing isn’t getting any easier, we have at our disposal a phenomenal amount of data. We can ignore it or we can use it to make better sense of our customers through improved targeting and segmentation. 1. Think about your needs

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Posted in analytics, Effective marketing, email marketing

Most Frequently Asked Email Questions

Most Frequently Asked Email Questions What  the biggest/newest considerations or trends for the email channel this year? What value or integration do you see between email and social? Do I need to code my email using responsive design? I see a

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