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The Woodland Trust

We have been working with The Woodland Trust for a little over 2 years, we have completed and implemented supporter RFV segmentation and supported the insight team on many analysis projects. Joanne Watson who heads the insight team said :

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Posted in analytics, Effective marketing, Uncategorized

Developing the right segmentation strategy

Marketing isn’t getting any easier, we have at our disposal a phenomenal amount of data. We can ignore it or we can use it to make better sense of our customers through improved targeting and segmentation. 1. Think about your needs

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Posted in analytics, Effective marketing, email marketing
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